Do You Want Access To 700,000+ Presets & Templates?
Yes, I Want Make Better VideosNo, I Don't Want To Make Better Videos

How To Make A Kickstarter Video In 2023 - Top Tips & Tricks

September 3, 2023
How To Make A Kickstarter Video In 2023 - Top Tips & Tricks
"Photoshop Is Nothing Without It"
Join over 1 million users who have upgraded their Photoshop skills with the #1 AI tool for image enhancement!
"It's Like Video Editing On Steroids!"
Endorsed by Adobe & Industry-Leading Editors, Motion Array is the ULTIMATE tool for creating high-quality videos! Browse 1M+ extensions for Premiere Pro, After Effects, FCPX & DaVinci!
Get 100s Of FREE Effects & Tools In A Single Plugin!

Join millions of users who have unleashed their true potential with the AEJuice Starter Pack & All In One Bundle!

Download FREE AEjuice Plugins

How Do You Make A Successful Kickstarter Video?

'Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.' This age-old adage perfectly encapsulates the essence of creating a successful Kickstarter video. In the realm of crowdfunding, a compelling video can make all the difference between a project that flourishes and one that flounders. 

However, mastering the art of crafting an impactful Kickstarter video requires more than just technical expertise and a captivating storyline. It demands a deep understanding of the project, the audience, and the intricacies of the platform itself.

In this article, we will delve into the crucial elements that contribute to the creation of a successful Kickstarter video. From defining your project and identifying your target audience to planning and executing high-quality production, editing, and optimizing your video for Kickstarter, we will guide you through each step of the process.

Key Takeaways

  • Understanding the project, target audience, and platform is crucial for creating a successful Kickstarter video.
  • Thorough market research helps identify the needs and preferences of the target audience.
  • Creating a compelling storyline with relatable characters and a clear structure is important.
  • Optimizing the video's title, thumbnail, description, and length according to the type of Kickstarter campaign can maximize its effectiveness.

Define Your Project and Audience

Defining the project and identifying the target audience are crucial initial steps in creating a successful Kickstarter video. To effectively engage potential backers, it is essential to clearly articulate the purpose, goals, and unique features of the project. 

This involves conducting thorough market research to understand the target audience's needs, preferences, and demographics. By identifying the target audience, creators can tailor their videos to appeal directly to the desires and interests of potential backers. 

This includes understanding their motivations for supporting similar projects and addressing any potential concerns or objections they may have.

Develop a Compelling Storyline

Developing a captivating narrative that weaves together the project's aspirations and the creator's emotional journey can engage potential backers and compel them to invest in the Kickstarter campaign. To achieve this, developing characters within the video that resonate with the audience is crucial.

These characters should be relatable and embody the project's values and goals. By creating an emotional connection between the audience and the characters, potential backers are more likely to invest in the campaign. A compelling storyline should have a clear beginning, middle, and end, allowing viewers to follow the project's progression and understand its purpose.

Moreover, incorporating a double jump element into the narrative can add an exciting twist. Whether it's showcasing the project's ability to overcome obstacles or metaphorically representing the creator's resilience, the concept of a double jump can create intrigue and capture viewers' attention.

Plan and Execute High-Quality Production

To plan and execute a high-quality production for your Kickstarter video, there are three key points to consider. Writing a script that effectively communicates your message and captures your audience's attention is crucial. 

Storyboard your video to visualise the shots and sequences, ensuring a cohesive and visually appealing final product. Film with high-quality equipment and, if necessary, consider hiring professional help to ensure a polished and professional video.

Write a script that effectively communicates your message

Crafting a well-written script is crucial in effectively conveying the intended message of a Kickstarter video. A script is the foundation for the entire video production and ensures that the desired story is communicated clearly and effectively.

To create a script that effectively communicates your message, consider the following:

  • Engaging Storytelling: Use a compelling narrative structure that captures your audience's attention and keeps them engaged throughout the video.
  • Captivating Visuals: Incorporate visually appealing elements such as graphics, animations, or high-quality footage to enhance the storytelling and make the video more visually appealing.
  • Clear And Concise Messaging: Use concise language and avoid unnecessary jargon to ensure that your audience easily understands your message.
  • Strong Call To Action: Include a clear call to action at the end of the video to encourage viewers to support your Kickstarter campaign.
  • Emotional Appeal: Connect with your audience emotionally by incorporating elements that evoke specific emotions.

Storyboard your video to visualise the shots and sequences

Storyboarding your video allows you to visually map out the shots and sequences, effectively engaging your audience and evoking an emotional response as they envision the narrative unfolding before their eyes.

Visual storytelling is a powerful tool that captivates viewers and leaves a lasting impression. By carefully planning each shot and considering shot composition, you can create a visually stunning video that is both aesthetically pleasing and engaging.

Storyboarding helps you determine the best angles, framing, and camera movements to convey your message effectively. It also allows you to experiment with different visual techniques, such as close-ups, wide shots, or tracking shots, to enhance the overall impact of your video. Through careful storyboarding, you can ensure that every shot contributes to the narrative and creates a cohesive visual experience.

Film with high-quality equipment and consider hiring professional help if needed

When creating a Kickstarter video, it is crucial to invest in high-quality equipment and potentially seek professional assistance to ensure the production achieves its maximum visual potential. Hiring professionals with expertise in videography can significantly enhance the overall quality of the video.

These professionals have access to top-of-the-line video equipment, which can capture high-resolution footage with impeccable clarity. Their knowledge of lighting, camera angles, and framing can elevate the video's visual appeal, making it more engaging for potential backers. Professionals can provide guidance and suggestions throughout filming, ensuring that every shot is well-executed and visually appealing.

Edit and Enhance Your Video

To optimise the impact of your Kickstarter video, it is crucial to skillfully edit and enhance it, ensuring a visually captivating experience for potential backers. 

Video editing plays a significant role in creating a polished and professional final product. Consider the following techniques to enhance your video:

  • Trim and organise your footage to maintain a concise and engaging narrative.
  • Apply colour correction to enhance the visual appeal and create a cohesive look.
  • Incorporate captivating transitions to guide viewers through different scenes seamlessly.
  • Utilize graphics and text overlays to highlight key points and reinforce your message.

Optimise Your Video for Kickstarter

To seamlessly transition from the previous subtopic, 'Edit and Enhance Your Video', we will now delve into the importance of optimising your Kickstarter video. Optimising your video is crucial for capturing the attention of your target audience and increasing the chances of a successful campaign. 

One way to optimize your video is by considering the preferences and interests of your target audience. By tailoring your content to their needs, you can create a more engaging and appealing video that resonates with them. Paying attention to the length of your video is essential. 

Keeping it concise and to the point is key as shorter videos tend to have higher engagement rates. To provide a clearer understanding, the following table illustrates the ideal video length for different types of Kickstarter campaigns:

Campaign Type Ideal Video Length
Creative projects 2-3 minutes
Technological projects 3-4 minutes
Product-based projects 1-2 minutes
Non-profit projects 1-2 minutes
Community-oriented projects 2-3 minutes


Creating a successful Kickstarter video requires careful planning and execution. Start by clearly defining the purpose and message of your video, focusing on showcasing the unique aspects and value of your project. Keep it concise, engaging, and visually appealing, capturing viewers' attention from the start. 

Incorporate a compelling narrative that tells your story and evokes an emotional connection with the audience. Use high-quality visuals, professional editing, and clear audio to enhance the overall production value. 

Don't forget to include a strong call to action that motivates viewers to back your project. With creativity, authenticity, and attention to detail, your Kickstarter video can effectively engage and persuade potential backers, increasing the chances of a successful campaign.

32% Of Photoshop Users Can't Live Without....

We collected results from 16,832 users to find out which AI tools were most popular. Here are the results.

32% - Topaz
21.5% - SkyAI
11% - Elements 2.0
5% - Gigapizel

Related Content