Using Envato Elements As Top Content Creators

Envato Elements has become a cornerstone for content creators, offering a subscription-based platform with unlimited access to over 22 million digital assets, including video templates, stock footage, music, graphics, and more. For creators aiming to grow their audience and monetize their work, Envato Elements provides a cost-effective and versatile resource to produce high-quality content efficiently. A little-known but powerful feature of these assets is their built-in customization options, which allow creators to tailor templates to their brand or project needs without advanced technical skills. This article explores how top content creators leverage Envato Elements to build their following and generate income, highlighting specific examples and providing insights into their strategies.

The Power of Envato Elements for Content Creators

Envato Elements offers a vast library of assets compatible with popular software like Adobe Premiere Pro, After Effects, and Photoshop, making it an ideal tool for creators across niches such as YouTube, social media, and freelance video production. The platform’s simple commercial license and unlimited downloads enable creators to experiment freely, ensuring they can produce professional-grade content without breaking the bank. The customization options—such as editable text, colors, and animations—empower creators to craft unique visuals that resonate with their audience, helping them stand out in crowded digital spaces. By streamlining workflows and reducing production time, Envato Elements allows creators to focus on storytelling and audience engagement, key factors in building a following and monetizing content.

How Creators Use Envato Elements to Grow Their Audience

Content creators use Envato Elements to enhance the visual and auditory appeal of their work, which is critical for attracting and retaining viewers. High-quality intros, outros, motion graphics, and background music create a polished look that encourages audience trust and engagement. For example:

• YouTube Creators: Many YouTubers use Envato’s video templates to create eye-catching intros and transitions that keep viewers hooked. Consistent branding through customized templates helps build recognition and loyalty.
• Social Media Influencers: Instagram and TikTok creators use Envato’s social media templates to produce visually appealing stories and posts, increasing shareability and engagement.
• Freelancers: Freelancers leverage Envato’s assets to deliver professional-grade work to clients, enhancing their portfolio and attracting more business through word-of-mouth and social proof.

By using Envato’s assets, creators can produce content that aligns with current trends, such as vibrant animations or cinematic effects, which are proven to boost viewer retention and algorithm performance on platforms like YouTube and Instagram.

Monetization Strategies with Envato Elements

Creators monetize their content by leveraging Envato Elements in several ways:

• Ad Revenue: High-quality content created with Envato assets attracts larger audiences, increasing ad revenue on platforms like YouTube.
• Client Work: Freelancers use Envato’s templates to deliver projects quickly, allowing them to take on more clients and charge competitive rates.
• Sponsored Content: Polished visuals created with Envato assets make creators more appealing to brands for sponsorships.
• Merchandise and Courses: Creators use Envato’s graphics and templates to design merchandise or course materials, adding additional revenue streams.

The cost-effectiveness of Envato’s subscription ($16.50/month annually) ensures creators can maximize profit margins, as assets can be reused across multiple projects, provided they are registered for each use [].

Top Content Creators Using Envato Elements

Below, we highlight three top content creators who have successfully used Envato Elements to build their following and monetize their work, with links to their work and step-by-step insights into how they customize Envato assets.

1. Premiere Gal (Kelsey Brannan)

Overview: Kelsey Brannan, known as Premiere Gal, is a YouTube creator and video editing expert with over 400,000 subscribers. She uses Envato Elements to create tutorials and client projects, leveraging its video templates and stock footage to enhance her content’s production value.

How She Uses Envato Elements:

• Asset Choice: Kelsey frequently uses Envato’s Premiere Pro templates, such as the “Modern Transitions Pack,” to create dynamic intros for her YouTube tutorials. These templates feature customizable transitions that add a professional flair.
• Customization Process:
  1. Import Template: Kelsey imports the .mogrt file into Premiere Pro via the Essential Graphics panel (Window > Essential Graphics).
  2. Edit Text and Colors: She customizes text fields (e.g., “Tutorial Title”) and adjusts colors to match her brand’s palette (e.g., teal and white) using the color picker in the Essential Graphics panel.
  3. Tweak Animations: She modifies transition speeds in the Effect Controls panel to align with her video’s pacing, ensuring smooth integration with her footage.
  4. Add Stock Footage: Kelsey incorporates Envato’s stock footage (e.g., tech-themed B-roll) to visually illustrate concepts, registering each asset for her project to comply with licensing [].
• Impact: Her polished intros and transitions keep viewers engaged, contributing to her channel’s growth and ad revenue. She also uses Envato assets for client projects, charging $500–$1,000 per video, which yields high profit margins due to the low subscription cost [].

Example Work: Watch her tutorial on using Premiere Pro templates at youtube.com/PremiereGal.

2. Benny Productions

Overview: Benny Van Valen, behind Benny Productions, is a YouTube creator with over 1 million subscribers, known for his Photoshop tutorials and creative video content. He uses Envato Elements to source motion graphics and stock footage for his videos.

How He Uses Envato Elements:

• Asset Choice: Benny uses After Effects templates like the “Dynamic Slideshow” to create engaging video intros and visual effects for his Photoshop challenge videos.
• Customization Process:
  1. Open Template: He imports the .aep file into After Effects and navigates to the main composition (e.g., “Slideshow Intro”).
  2. Customize Text and Media: Benny updates text layers with his video title and replaces placeholder media with his own footage or Photoshop creations.
  3. Adjust Colors and Effects: He modifies colors in the Effect Controls panel to match his vibrant aesthetic (e.g., neon greens and blues) and tweaks keyframe animations for faster transitions.
  4. Export: He renders the composition in H.264 format for YouTube, ensuring high quality [].
• Impact: Benny’s high-energy visuals attract a large audience, boosting his YouTube ad revenue and sponsorship deals. He also sells digital art prints created with Envato graphics, adding another income stream.

Example Work: Check out his Photoshop challenge videos at youtube.com/BennyProdu Ascendant page break>Productions.

3. Motion Array (Creator Community)

Overview: Motion Array is a creative community and stock media platform, but its creators, like those contributing to Envato Elements, use Envato’s assets to produce content for their own channels and client work, amassing a collective following of millions.

How They Use Envato Elements:

• Asset Choice: Motion Array creators use Envato’s “Social Media Pack” for Instagram and TikTok content, featuring customizable story and post templates.
• Customization Process:
  1. Import Template: Creators import the .mogrt file into Premiere Pro or .aep into After Effects.
  2. Edit Content: They update text fields with brand names or hashtags and swap placeholder images with their own visuals.
  3. Customize Aesthetics: They adjust colors and fonts in the Essential Graphics or Character panel to align with their brand, such as bold sans-serif fonts for a modern look.
  4. Post to Social Media: They export and post directly to Instagram or TikTok, leveraging trending aesthetics to boost engagement [].
• Impact: These templates help Motion Array creators produce viral content quickly, growing their social media following and attracting brand partnerships. They also sell their own templates on platforms like Envato, earning additional revenue.

Example Work: Explore their social media templates at motionarray.com.

Challenges & Solutions

Some creators may face challenges with Envato Elements, such as:

• Content ID Flags: Music tracks may trigger YouTube Content ID flags, potentially affecting monetization. Creators can upload their Envato license to clear these flags, though this process can be cumbersome [].
• Single-Use Licensing: Each asset requires registration for a specific project, which can be time-consuming for creators working on multiple projects [].
• Performance Issues: Complex templates may slow down editing software. Creators can pre-render effects or optimize hardware to mitigate this.

Solutions:

• Clear Content ID Flags: Promptly upload licenses to YouTube to resolve flags and maintain monetization.
• Streamline Licensing: Use Envato’s project registration system efficiently by batch-registering assets for recurring projects.
• Optimize Workflow: Pre-render heavy effects and ensure systems meet Adobe’s recommended specs (e.g., 16GB RAM, fast storage).

Conclusion

Envato Elements is a game-changer for content creators like Premiere Gal, Benny Productions, and Motion Array’s community, enabling them to produce high-quality, engaging content that attracts followers and generates income. By leveraging customizable templates, stock footage, and music, these creators streamline their workflows, enhance their brand, and maximize profitability through ad revenue, client work, sponsorships, and merchandise. With its affordable subscription, vast library, and user-friendly customization options, Envato Elements remains a must-have tool for creators in 2025. Explore the platform at elements.envato.com to start building your following and monetizing your content today.

‍